angeles, or new orleans for the service. i imagine you'd like to make it available to many more parts of the country. what's the best way to do so? >> well, next year, we'll be rolling out in cities across the country. really, with each city, we're partnering with the best local farms, best independent food makers making this delicious. the same folks you'd find at a farmers' market, but here able to offer full-service grocery with meats, seafoods, breads, prepared meals. we partner with them on the ground. we build the distribution hub, our food hub, and we're able to provide home deliveries five days a week. >> rob, forgive me for asking the european nanny state question here, but how do you -- what is your liability here? how do you know that the seafood or the meat is going to be okay, or are you putting yourselves legally in the middle of what might be quite a costly legal challenge if something, god forbid, went wrong? you're not controlling the supply chain here, are you? >> no, but each of the producers is independen